OUR VALUES

 

COMMUNITY

Community is everything. In our Internet-focused, social media driven culture, community is even more important than ever. In addition to building an online audience and customer base, brands want to build a community of loyal followers who are engaged in their products, content, and sharing their message. Increasingly too, we are seeing brands bringing their community together offline for pop ups and events to help bring people together in a shared experience to enhance and add value to the online community. This shift resonates strongly with us as we value building a community both online through our website and social media pages, as well as in our communities with other makers and businesses.

It is our goal when working with our clients, in addition working with them in building and enhancing the quality of their community relationships, to help them share the stories of their brand to their communities, but also to help them understand and possibly share the stories of their community members. By creating and marketing community-focused content, we serve both goals and continue to expand the collective consciousness of the brand and those who follow and engage with it.

POSITIVITY

We got that PMA! Path to Life is all about helping you take action to be your best self, develop and promote your brand, and expand your audience and customer base while simultaneously expanding your consciousness. In order to make a lasting impact, it is our belief that acting on a higher vibration with positivity is the key to creating goodness and wellness in the world.

We achieve this daily goal by adopting a Positive Mental Attitude, otherwise known as PMA. It’s all about looking for the good rather than focusing on the bad. Choosing to see through the morass of negativity in the world and focusing on the positivity and see to helping that light shine brightly.

Maintaining a Positive Mental Attitude causes less stress on someone and reduces health issues. It is easy for anyone to do, as long as they truly believe and want something good out of their life. Many people today are too busy looking into being wealthy with money but not within their minds. The true secret in being successful is visualizing what you want, being grateful for it now, and then making it happen! People frequently get distracted with working so hard to make money that they do not take time to be in the moment to enjoy their lives.

It is important for everyone to keep a Positive Mental Attitude in order to be happy with themselves and the world around them, even when times get tough. Not only does it impact your mental health, but it also affects the vibrations of your brand. Positivity is like a magnet, and if you’re sending out positive vibes, people will flock to that energy.

CURIOSITY

Replace your fears with curiosity. Curiosity can be defined as a longing, eager desire to know or learn about people or subjects outside and beyond ourselves that seem strange or fascinating. It is a natural emotion that drives us forward to grow and evolve beyond our current state of consciousness. From infancy to adulthood, curiosity transcends all species from humans to animals. As such, we identify with the outliers, the dreamers, the adventurers, and the curious – those individuals who seek to break out from the mainstream and not only better themselves but everyone around them in mind, body, and spirit.

One such way we can expand our conscious minds is through practicing meditation to focus on being more present in the moment, mindful of our surroundings, and expressing gratitude for the daily blessings in our lives. Meditation can be approached simply by sitting quietly and focusing on your breath as well as your body, but there are also a great variety of apps that can make the experience more approachable and enjoyable, such as Headspace, Insight Timer, and Calm.

Another way to expand your consciousness mind we advocate for includes the media we consume on a daily basis, such as podcasts from key thought leaders and brands we identify with, such as @richroll, @foundr, @npr, and @tonyrobbins, in addition to many other influencers in health & wellness, lifestyle, career, and entertainment. It’s important to use the tools and resources available to us, including content in both the digital and physical worlds. These resources help guide us to look at the world beneath the surface rather than at face value, and they allow us opportunities to reflect and look inward for the betterment of our mental health.

Everyone has a story to tell, and we value not only learning about it but helping our clients share their stories with their current and potential customers. We value taking the time to learn more about each other to enrich that experience more fully and tell a story that connects deeply with human emotions. It’s our sense of adventure, choosing the road less traveled, that led us down this path of starting our business and being a lighthouse to the world and helping individuals and businesses elevate their brands and seek out opportunities to develop their marketing and content opportunities in order to connect with a wider audience and bridge that gap. Let’s adventure together!

SUSTAINABILITY

Sustainability is simple. Everything we need for well-being depends on our natural environment. To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in harmony to support present and future generations. Our actions impact the environment. Each thing we do can help or hurt our planet in many ways. A common driver for sustainability efforts is citizens and other stakeholders concern. By voting with your dollar to purchase the food and drink you consume, the clothing you wear, and supporting and following the brands you identify with, you can make our planet healthier and more sustainable. You are capable of causing a domino effect of change by influencing the people around you, and by doing so, the movement continues to grow.

As a brand, we advocate the many benefits of a plant-based diet and lifestyle, both for the health benefits to us as individuals and the greater human race as well as for animal welfare and the health of our planet. If you’ve seen the acclaimed documentary "Cowspiracy, then you already know that according to a United Nations report on climate change, “Livestock and their byproducts account for 51 percent of all worldwide greenhouse gas emissions.” Additionally, the film informs us that not only does “animal agriculture uses 34-76 trillion gallons of water annually,” but also, “2,500 gallons of water are required to produce 1 pound of beef.” And the egregious waste of these resources doesn’t stop with cows, but all forms of animal agriculture are contributing to the rapid shortening of our natural resources. Not only are animal products poisoning us, our friends, and our families, but they’re also poisoning the environment. How do you help end this madness and the abuse of animals and nature? Adopt a plant-based diet and lifestyle! Support our brand and others that value plant-based priorities! One person at a time making this change can help us save the planet and create positive changes in the world for our society and animals.

In addition to living plant-based and supporting the health of the environment and animal welfare, we support and partner with local business owners as much as possible, from the content and services we produce for ourselves and our clients to the brands we patronize on a daily basis. By supporting each other, we foster a greater sense of community in order to better serve others and our brands.